CEO Anastasha Ellliott


Sugar Town Organics is a mother daughter duo health and wellness company created in 2004 creating using fresh, natural, Caribbean indigenous ingredients from the land and sea. At the age of 12 my mother was diagnosed with cervical cancer. She refused chemo and the associated drugs and as a result was given 4 months to get her affairs in order and then return to the doctor to be made comfortable. My mother was not having that and so she came home and radically changed our lives, what we ate, how we ate it, the products we used and so much more. Over the next four months we saw small changes and at the end of the four months she was cancer free. This journey set us on a path that has led us to where we are today.

We created Yaphene our cosmetic line to offer crafted products for the Caribbean woman influenced by our culture, food, traditional beauty practices and herbal remedies. We offer an ethical brand that is fresh, crafted and pure to inspire a healthier woman and family. Yaphene which is a word chosen in honor of our grandparents who through their desire to pass something on to their children made it possible for us to create what we offer today.

We also created Flauriel which focuses on food particularly sauces and wines that offer fresh gourmet accompaniments to daily meals using indigenous ingredients and packed with Caribbean flavor complex’s. Flauriel is a mix and match of our grandparents names to remind us of their lessons, sacrifices and desire to foster healthy generations by not only farming and growing healthy foods but also creating healthy products for families to use.

At Sugar Town Organics we have created a small farm in our back yard where we grow and harvest our herbs and spices at point of creation. We also work with local farmers who supply raw materials which we do not grow ensuring a steady flow of raw inputs.

Today we can be found in the main supermarket on our island home of St. Kitts, in gift shops, boutique and in a major hotel.

Our vision is positively drive good health and well being, by providing an impact innovation that disrupts the vicious cycle of poor health while fostering cultural regeneration. Our brand is our people, food and culture, taking an adventurous approach to food security.


Our Brands

Luxury skin care

Hair and Body Care

Baby Care

Condiments, wine, tea, traditional treats

Why Food Focused?

Truly Natural. Everything we create contains the finest all-natural agro-processed ingredients, grown on our small farm, sourced locally from other organic certified farmers, or sourced around the Caribbean. We emphasize the use of indigenous ingredients, raw, unprocessed with active properties. Each ingredient is carefully screened and used based on its properties or benefits it may add to the finished product. We create in keeping with ethical standards and industry recognized best practices and standards. No animal testing is conducted on our products or ingredients. All of our oils are cold-pressed or steam distilled. These are the best extraction methods available and lead to premium quality oils. All products are made in small batches on the island of St. Kitts.